LEGO® Art is using audio to enhance creations.
LEGO® has cemented itself as one of the most innovative toy companies in the world and have consistently found new ways to engage users of all ages.
The company’s success is driven, in part, by their willingness to experiment with new technology and adopt emerging trends into their products and brand. LEGO® is a driver of creative output; one that is as much about making as it is about playing.
They have gracefully transitioned from the world of physical play, implementing a new world of possibility in the digital realm.
In one of their latest offerings, LEGO® Art encourages users to relax and unwind with a unique new sonic building experience.
Inspired by the iconic portraits included in the Beatles’ famous White Album, they invite you to create one of four detailed wall art portraits of your favourite Beatle, whether it’s John Lennon, Paul McCartney, George Harrison or Ringo Starr.
While building the portraits, you are able to immerse yourself in a soundtrack, custom curated with songs, stories and unexpected details about the band that help amplify the experience of creating and building.
They offer this experience of enhancing sight with sound for their other art offerings including Marilyn Monroe, Iron Man, etc.
Always innovative, it is no surprise that this legendary company has identified how audio can enhance the customer experience and are implementing it in effective ways.