McDonald’s + Travis Scott.

McDonald's partners with rapper Travis Scott.

What will they do beyond a limited edition product/burger/combo?

How will they authentically integrate music into the campaign/partnership?

Here's what we would do:

Physical packaging grants you golden ticket access to a private online experience with the artist. Think of Willy Wonka style physical product contesting but to attend a virtual experience instead.

Co-produce music together. McDonald's gets into the music publishing business + actually retains rights on campaign assets. As those assets perform, both partners get paid.

Build a (limited episode) podcast together around music + food which will pull in collective audiences.

A look into their first commercial.