4 Notes heard throughout Hollywood.

Dies Irae. 2 words. 4 notes. BILLIONS of dollars.

Hollywood has leveraged an 800-year-old Gregorian chant used for funerals, to design some of the most impactful moments in the history of film.

These 4 notes are everywhere and convey a very specific feeling.

Star Wars.
Lord of the Rings.
It's a Wonderful Life.
Lion King.
The Shining.
Batman Returns.
...and many more.

Even The Walt Disney Company's latest multi-billion dollar franchise, FROZEN 2, relies heavily on Dies Irae to drive the narrative and soundtrack...

A few takeaways:

Audio is more important than you realize.

Make audio part of the strategy, don't treat it as only "post-production."

Marketers can learn a lot from Hollywood.

Do you know what YOUR brand sounds like?

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