Audio ads are the go-to format for 2020.
Audio Branding matters.
Now, more than ever.
Here's why you should care, as per Adobe:
58% said they find smart speaker ads to be less intrusive than other formats (TV, print, online and social), which is up from 43% last year.
52% said they actually find smart speaker ads to be more engaging, which is up from 42% in 2019.
57% said the ads are more relevant.
51% find it easier to recall the brands in smart speaker ads.
53% said a smart speaker ad has spurred them to make a purchase, which is up from 39% last year.
“It is clear that in an increasingly saturated advertising environment, audio can help [brands and marketers] break through — especially as consumers are coming around to these kinds of experiences." - Vivek Pandya
Brand need to build relevant, engaging and 'human' brand experiences through audio.